About the Course

Are you an author looking to skyrocket your book sales? There’s one game-changing strategy you can’t afford to ignore: Amazon Ads 2.0.


Every day, thousands of readers search Amazon for new books to buy. Yet, without the right strategy, your book remains buried beneath millions of others. With Amazon Ads 2.0, you can change that.


Amazon Marketing Services allows you to get in front of readers who are actively searching for books like yours. Whether it’s marketing your book next to similar titles or targeting specific keywords, Amazon Ads can help your book stand out.


I’ve taught this strategy to bestselling authors like Pat Flynn, Ted Dekker, and Jeff Goins. Now, I want to teach YOU how to use Amazon ads like a pro in just 5 days.


Are you ready to sell more books?


What You’ll Learn

In this comprehensive 5-day course, you’ll learn everything you need to know to start selling more books on Amazon. Our expert-led program covers:

  • Creating your Amazon Marketing Services account in minutes

  • Identifying dozens of relevant books and keywords to target for maximum reach

  • Setting up your first ad campaign to start selling more books

  • Understanding the Amazon ads dashboard to track your performance

  • Testing and optimizing your campaigns for the highest conversion rates


Similar courses are selling right now for over $600. But you can join our 5-day Amazon Ads 2.0 course absolutely FREE.

Instructor(s)

Dave Chesson

I'm Dave and when I am not sipping tea with princesses or chasing the Boogey man out of closets, I'm a Kindlepreneur and digital marketing nut - it's my career, hobby and passion.Other than leading the largest and most popular website on Book Marketing, Kindlepreneur, I've consulted and helped create AMS Ads for NYT bestselling authors like Ted Dekker, as well as Pat Flynn, Jeff Goins, and more. So, enroll in the absolutely free, no spam or gimmick course, and not only learn how to create profitable AMS campaigns, but also watch as I create campaigns for some of the biggest authors in the industry.

Janet Margot

With nearly a decade at Amazon, I built out the ads program for books. Now, I coach authors and consult for major tech companies. I’ll be popping in throughout the course to share insights on complex topics.

Course Curriculum

  • 1

    Part 1: Introduction to Amazon Book Ads

    • 1.1 What Are Amazon Ads and the Different Types

    • 1.2 Benefits of Ads Beyond Direct Sales

    • 1.3 Preparing Your Brand for Amazon Ads

    • Amazon Ads Part 1 Quiz

    • Part 1 Notes and Extra Resources
  • 2

    Part 2: Setting Up Your Amazon Book Ad Campaign

    • 2.1 Setting Up Your First Amazon Book Ads Campaign

    • 2.2 Understanding the Amazon Ads Dashboard

    • Part 2 Notes and Resources

    • Amazon Ads Part 2 Quiz
  • 3

    Part 3: The Importance of Relevance

    • 3.1 The Old Approach To Amazon Ads

    • 3.2 The New Approach To Amazon Ads

    • 3.3 Consequences of Ads With Low Relevance

    • 3.4 Benefits of Ads With High Relevance

    • 3.5 How Amazon Views Ads

    • Part 3 Notes and Resources
  • 4

    Part 4: Selecting Amazon Book Ad Keywords

    • 4.1 The Art of Amazon Book Ad Keywords

    • 4.2 Product Targeting vs Keyword Targeting

    • 4.3 How to Find Profitable Amazon Book Ad Keywords

    • 4.4 Grouping Your Keywords for Campaigns

    • 4.5 Creating Amazon Ad Copy That Sells

    • Part 4 Notes and Resources

    • Amazon Ads Part 4 Quiz
  • 5

    Part 5: Optimizing & Managing Amazon Book ad Campaigns

    • 5.1 Monitoring your Amazon Book Ad Campaigns Like a Pro

    • 5.2 Adjusting Your Bid

    • 5.3 Refreshing Your Amazon Ad Campaigns

    • 5.4 Creating New Ad Campaigns