Amazon Advertisements for Books

Course description

Are you an author who wants to sell more books?

If so, there’s one game-changing strategy you can’t afford to ignore.

Every single day, thousands of readers comb through Amazon searching for new books to buy.

Sadly, as of right now, almost none of these people will ever find your book because it’s buried inside millions of options.

But you can fix that.

Amazon Marketing Services, or AMS for short, allows you to get in front of readers who are actively searching for books like yours.

Have you ever read a book and thought, “Gosh, people who like this would LOVE my book. I wish I could tell them about it!”

With AMS, you can pay to make your book show up right next to similar books readers are already searching for.

You can also market your book to people who are searching for certain keywords, such as, “sci-fi romance, vegetarian cookbook, real estate investing,” literally whatever you want.

I’ve taught this strategy to bestselling authors such as Pat Flynn, Ted Dekker, L. Ron Hubbard’s team, and Jeff Goins.

Now I want to teach YOU how to start using AMS like a pro in only 5 days.

Are you ready to sell more books?

Click HERE to join my 5-Day AMS Course absolutely FREE.

Here’s exactly what you’ll learn in the next 5 days

I’ve held nothing back in this free program. It’s everything you need to start selling more books on Amazon so you can afford to spend more time doing what you love — writing.

My 5-day AMS course will walk you through how to:

  • Create your Amazon Marketing Services account in minutes
  • Identify dozens of relevant books and keywords to target for maximum reach
  • Set up your first ad campaign so you can start selling more books
  • Understand the AMS dashboard so you’ll know exactly how you’re doing
  • Test and optimize your campaigns so they convert at their highest potential
Similar courses are selling right now for over $600. But you can join my 5-day AMS course absolutely FREE.

Click HERE to enroll for instant access.


Reviews (266)

This was an awesome course, well worth your time.:)

by Lenore Casswell

Dave Chesson's idea in offering this AMS Ads course free of charge to everyone is extraordinary. It is excellent. Dave explains how AMS ads work in a straight forward, non-tech, which is really easy to follow. For anyone, like me, who has been using AMS for a while now, every part of the course resonates in one way or another. I'm off to buy KDP Rocket and get on with revamping my AMS ads.

by Ray Croke


by Camille Abbington

Read more

This was an awesome course, well worth your time.:)

by Lenore Casswell

Dave Chesson's idea in offering this AMS Ads course free of charge to everyone is extraordinary. It is excellent. Dave explains how AMS ads work in a straight forward, non-tech, which is really easy to follow. For anyone, like me, who has been using AMS for a while now, every part of the course resonates in one way or another. I'm off to buy KDP Rocket and get on with revamping my AMS ads.

by Ray Croke


by Camille Abbington

Dave Chesson has a very upbeat style which make the course very enjoyable and knows AMS like the back of his hand. If you want more book sales look no further than this wonderful course! Five stars!

by Philip Re

This is a very, very good course! I am not a "techie" however, I found Dave's instruction very understandable. He has uncovered all of the problems I have been facing with my AWS marketing and given me the solutions to them! Thanks Dave!

by Hill Hill

I know a saying that goes "the best things are not free" but this course totally negates that fact. Great Job Mr. Dave!!!

by Corwin London

Amazon has so significantly changed the advertising that my costs nearly doubled with no increase in results. The old way strategies no longer apply. Nothing against this course, as the original information was useful.

by Sue Wilder

Really appreciated the thorough way the course walks a novice through the actual screenshot descriptions of getting started with AMS and not only develop an ad program, but shepherd it through the wilderness of options and nuances that are inherent in the system. Thank you, Dave Chesson!

by John MacGregor

Well presented. Clear and concise. While I'm not a reader of that Litrpg or VR or gaming genre, the examples of keywords for it made sense. Fun to expand my horizons and to have a topic of conversation to discuss with my teen grandsons!!

by JQ Rose

by Urcelia Teixeira

Highly recommend this free course that covers everything you need to know to get started.

by Liz McCourt

Excellent resource, shocked that it's free. I purchased KDP rocket.

by Justin Halstead

Very useful.

by Della Alphie

I've never been one to believe that you can get ahead in any endeavor without some hard work, and Dave's course proves that mastering Amazon Ads for books is no exception. However he thoroughly lays out the processes, tasks, and steps needed to finally make some sense of what can be a very confusing marketing concept for most authors. If you are willing to put in a little mental "sweat equity" in following along with Dave during his presentation of this course, AND put his recommendations into action, I believe you will be pleasantly surprised in the results.

by Michael Brasher

Don't know where I came across this guy but he's legit. Even if you don't buy kdp rocket you'll take away some gold.

by sid mama

Dave Chesson gives excellent advice on every aspect of the Amazon advertising process--a must for anyone running ads. My ads started with lots of impressions and few clicks, but my latest round--following Dave's advice--are now achieving actual sales! (And this, in the hyper-competitive children's book genre.) Also: KDP Rocket (now Publisher Rocket) is absolutely necessary for success. I can't imagine trying to create Amazon book ad campaigns without it.

by robert kennedy

I have not complete the course by so far Kindlepreneur have exceeded my expectations.

by Humberto Cortes

Thank you Dave for creating such a great course! I learned so much from it! You are truly amazing! Have a great day! - Nick

by Nick He

Your course blew away the smoke from my eyes and helped me see the path forward. Thank you for the small bites and willing definitions. I’m really tempted to give this a try! Meant to press five stars! But it won’t let me change now!

by gail gritts

In addition the content layout on AMS was very good also the presentation also well organized.

by Errol Baptiste

The course was fairly detailed and comprehensive. There were a lot of details that was covered in this program... Really appreciate Dave Chesson's Training and he is very friendly and nice person to work with.

by Shivaram Swamy

Reviewing purely from the perspective of someone who has been a Stanford professor and has had to structure a large number of courses, including videos, this course is one of the best I have ever seen. Each segment of a course is just long enough for the author to absorb the information, followed by a recap and quiz. Dave Chesson is superb as a speaker who is organized, articulate, and logically helps the viewer connect the dots with the screen shots paced perfectly. I am going to be referring back to this course often as I now try to construct my own Amazon ads for my debut novel.

by Diana Y. Paul

I knew nothing of how AMS worked and this course not only explained how it all worked but was filled with excellent examples. Some of the sessions I may have to review but the text provided with each section will provide fantastic job aids when I'm sitting down to build my campaigns. I'm already a lifetime subscriber to KDP Rocket and the power of that tool was proven in this course. Can't wait to get started...still a little scary but I'm ready to dive in!

by Kim Allred

by John Sheehan

Excellent course

by Frances Anderson

by Gita Reddy

This course is very professionally designed and executed. My favorite part was Section 3 on keyword compiling as it is one of the most difficult parts of creating an ad. Thank you for this free course!

by Mark Plets

Okay, I'm overwhelmed with all the information. I need a secretary to handle all the marketing so I can get back to writing my next book. Having said that, the highlights of Dave Chesson's teaching are absolutely essential to an excellent marketing strategy. I've printed out all the notes and resources and will commit to studying them. Then I'll relax and take one step at a time and follow Dave's steps as well as accept his encouragement. He's a very good teacher. And he's realistic about the time it takes to commit and follow through. Thank you, Dave, for making this available free to everyone.

by R. Janet Walraven

This was fast, clear and super helpful. I will return to review it again each time I work on a new campaign or have a book release.

by Lynn W

I’ve done many online and digital marketing trainings. But when it comes to increasing sales, this is by far the best. And great support too.

by Pauric Mather

Dave Chesson is a great teacher! This course is very well done. Dave Chesson is very thorough and takes you through every step of AMS. This was a brand new topic for me and now I would feel very comfortable diving into AMS (and checking back to these videos if I'm unclear on a step or two). Every chapter has notes to review and a quiz you can take (and retake if you would like). Great, great course!

by Gary Crowley

Of course, Dave is promoting his software, but it's rare to find such good training like this. Highly recommended. I go back to it as a reference.

by Ed Mahoney

by Tara L Ames

I really needed this information and have also bought the rocket software today.

by andrew oliver

hi dave i thank you stronglyy for the verrrryyy big effort you have extend in this course, you are such amazing preneur , well educated and straight to the point, good voice and presentation, you are just amazinnnng thank you for the excellent job, i cant find words to describe you and your lessons, and if you are doing one to one coaching please let me know the cost and the availability, i am new to kindle and i hope to do well, i am follwoing your courses and advises. congratulation fro this and thank you fro giving such big tips for free

by bouchra el azhari

by tom strelich

David supplies a detailed and concise course on the basics of AMS ads. It is a little out of date, but easy to apply with Amazon's changes (An ongoing issue, as they are always changing!). I highly recommend this course.

by Gill Trewick

by Bruce Koerber

Short and sweet videos get you started with Amazon Marketing ads. I highly recommend if you don't know where to start.

by Lisa Rector

This course is easy to follow and provides lots of great info. I just wish I had looked at the course before I published my novel. Phil

by Phillip Owens

I know time is money, so although the course is free there is a 'cost', but in truth you can waste far more blindly plugging away at a flawed AMS campaign. I have no doubt I will be referring back to these videos for some time to come, to make sure I am getting the best bang for my buck. Many thanks for putting this together Dave.

by Simon Kotarski

Dave Chesson's KINDLEPENEUR Amazon Advertisement for Books is the most concise, info-packed, efficient-use-of-time and available resources course available. "Don't leave home or publish on Amazon without it!" Your book is part of your living and experiences that you paid for with your life. Do you want to help it live? Do you want to be rewarded for your efforts and sharing it with the world? There is no shortcut to living your dream. But Dave has given us the benefit of his life-paid-for experiences by providing information, tools and a road map, to help you to profit from, and enjoy your journey. It is free! But you will have to pay for its use through learning, diligence, flexibility, monitoring, and improving. In the end you may want to give Dave and his family a hug, or as I say, "Thank you Dave for being out there." Peter


Informative, funny and detailed. Thanks for putting this together.

by Gyorgy Zelina

I liked the presentation, the pace, the explanations. He went into the right amount of detail to explain how AMS works on Amazon's end. And then the resources and suggestions at the end of the course are also very important. I would definitely recommend.

by Anna Jeeves

by Connor Gaymon

by Sarah St John

This course was excellent - very clear instructions and very useful. However, AMS has not changed a lot since this video was made and the Product Display Ads have been phased out. The ad campaign launch also has different fields to fill in, including 'negative keywords', which I couldn't understand. Sorry, but I think this course should be updated.

by Jim Bruce

I am ever grateful for this information and look forward to purchasing KDP ROCKET!!!! YOU DID THIS!!! SALUD!!!

by Ms. T. Taliaferro

Thank you very much Dave for this nice course! Very good explaination!

by Olga Clarke

I just finished this course, which I found fascinating. I learned things I didn't know existed - even though I purchased KDP Rocket previously. For me (very important to remember), it went faster than I could absorb, although I now have a basic understanding of the process and am determined to learn more in depth. Thank you so much for this offering.

by Thomas Weaver

Dave delivers an excellent course in nice small chunks, covering all of the basics (and more) of using AMS. The notes for each section are very helpful as well. The course definitely helps illustrate the value that you can get from KDP Rocket, showing how you will save hours of research for keywords for your books. As a side benefit, he explains the value of good copy, A/B testing, and understanding the market. You’ll feel like buying a copy of the excellent KDP Rocket at the end, just to say thanks to Dave for the value from this course!

by James Dugan

Let me put it this way:Amazing!!

by Petru Nedelcu

Thanks a lot for the free course, Dave. I've really learnt a lot. I thought I would never understand AMS, but under a few hours, I feel like I've been a pro all along. Thanks again, Dave. And, I can't wait for new updates!

by Ojo Oladipo Ayede

This course is amazing! Back in November I paid $300 for a course covering the same topic. This course is as good, if not better. Wish I had known about it then. THANK YOU!

by Bob Keaton

AMS via my KDP account is regularly broken. Since fees acquire in an active campaign I deleted them since I wasn't able to manage them. I worked with Amazon and they were not able to address the issue after several weeks.

by Jan Fallon

Well organized, clear, and useful!

by Eugenio Piccioli

Great course! The step by step explanations are so easy to follow and understand. Dave gives really great examples on both Fiction and Non-Fiction genres. I love that you can keep going back and watching the videos again in case you need a refresher. I highly recommend this course!

by Ashley Davidson-Fisher

What an educational course!! Dave was quite good in explaining the whole process. All of this course opened my eyes to so many things! I'm excited about what I've learned! And the best part is it's going to help my book sales!!! I've been in a big, dark cave regarding advertising and marketing.

by Sue Chamblin Frederick

I have written 10 books. 7 of them have been Amazon best-sellers with 4 books in the top 5 (one #1). That being said, even with 50+ five-star verified reviews by readers, the sales very quickly dropped off to less than 30 books a month. That was frustrating. I wasted thousands on Facebook and Google ads without any sort of impact, except spending all my profits on worthless ads. Then, I was sent a link to Dave Chessom's Kindlepreneur course on AMS. Each lesson, I went straight to AMS and took the steps he outlined. Each day I saw a steady increase in my sales. Within two weeks, I had 300% sales increase. It is still climbing after two months as I master the art of A/B testing. Oh, yes. My ACOS is between 25-40%. Nothing, and I do mean nothing, has had the positive impact on my sales than this course. Work hard. Get results.

by Brooks Agnew

Thank you Dave for putting together, and sharing for free, a stellar course that made learning, as it pertains to Amazon advertisements for books, a breeze. I'm looking forward to diving into KDP Rocket (bought it!) in an effort to create effective ad campaigns for my books!

by Stacy King

I've been running Sponsored Product Ads for a short while with moderate success. This course has shown be how to get even better results. Amazing that it's free! Jack Roberts Curious Kids Press

by Jack Roberts

I'm enjoying your courses and learning AMS as well as an amazing class. Thanks for your works. The Best Vahdat Torabi

by Vahdat Torabi

I cannot believe that I received all this valuable training for free. People charge for this kind of training and you are giving it away for free which is kind and shows what kind of person you are. I have been to paid trainings that have not been half as informative as this one. When you serve others good things happen and that is why you are doing so well because of your giving spirit. I just happened to stumble upon your website and I am so glad I did. I even bought KDP rocket because of all the value you have provided. Thank you for your service and continued success.

by Andre Sealy

I am trying to decide whether to seek a publisher or self publish on Amazon, and after taking this I am now really excited to try these techniques! It made me feel like I really can do this. Thank you so much for putting it together and also for KDP Rocket (which I bought).

by Laura Lockard

by Andy Reynolds

WOW this course is truly amazing. Dave goes through each and every step you need to complete to start and manage your Amazon Ads campaign. I enjoyed each and every class and I would love to continue with deeper classes! Great job!

by Aaron Ghirardelli

Amazing. I just wish it was a bit slower so that I can practise step by step as I go along. The replay is very static.

by Hellen Juma

by DA H

This course was exactly what I needed to explain how AMS advertising works in simple steps making every point completely clear. Thank you so much, it was perfect.

by Jenni Gudgeon

This quick course gives you so much great information and it's easy to follow and understand. Nice work, Dave! Thanks!

by Kurt Herbel

Clear and concise. This makes so much sense. I am moving my ad dollars to AMS.

by John Bushby

As a marketing professional, I've got extensive experience with direct response advertising, but no experience with AMS. This course gives you easy to understand and execute strategies for promoting your book. The sections on key words is exceptionally helpful. There are lot of key facts in this that I found very, very helpful. It is well worth the time. Also, it is exceptionally helpful to be an owner and user of KDPRocket.

by Myles Knapp

I had no idea that there would be so much help in getting my book sold. I am such a novice I will have to go back and revisit sections of the course to fully understand.

by nuella luther

Guys, this was awesome. I learned a ton, it was free, the resources were excellent and I even bought KDP rocket from it. Thank you..

by Bill Dow

Good info. Very helpful to set up an AMS campaign. Thank you.

by Rich Lagomarsino

When it comes to book advertising you can spend a fortune and get no results, so I believe the key is to focus on one advertising outlet and master the techniques to improve your sales. The primary candidate is sponsored ads on Amazon Marketing Services .. and Dave's course walks you through the manual process of finding your keywords and monitoring your ads effectiveness, and he also provides insights into the reason behind why you're not getting the impressions, clicks or sales you want. Fine-tuning your ad campaign is time consuming, but you can take the pain out of the process by using KDPRocket to create your keyword list and finding lucrative book niches. There's no excuse for saying "I can't afford to advertise" "I don't know how to advertise my book" "Keywords just confuse me" .... this Amazon Ads for Books course provides a step-by-step technique any author can follow. Jay Artale, Birds of a Feather Press

by Jay Artale

Thanks so much Dave. This course is clear, concise and simple to follow.

by Damien Doherty

Excellent Information !!!!

by Jim Bain

Thank you for a great course! I learned so much!

by christine griggs

I wish I had access to this course before I burned my fingers and lost thousands of dollars on unnecessary marketing that lead me no where. When I started applying the lessons, the campaigns costs were within budget, and I saw big impact on sales with great ROI in few days. I am surprised how this course is for free, whereas other courses charge money for a course that is not as detailed as this one. Trust me ... I tried many of those courses.

by Habib Chammas

This course finally answered my questions on HOW to do AMS ads as opposed to "what" to do. For instance, I'd heard about A/B testing before, but no one explained how to do it and what to look for when monitoring the campaigns. But that's just the tip of the iceberg. Dave meticulously explains each step of the AMA ad-making experience, and now I have a reference to go back to whenever I need help. And it's free, folks. Dave is doing us writers a favor FOR FREE. And even though the KDP Rocket is a paid app, it is worth every penny because it truly does what Dave says it's going to do. It cuts down on hours, no, weeks of painstaking research. I can't thank Dave enough for this course.

by Dina Porter

Excellent course. Very comprehensive and informative. Well laid out, easy to follow and understand. Thanks, Dave!

by Sonia Frontera

I loved this course. So generous of Dave to share all this information with us. And in a way that was clear and approachable, even for a beginner like me. Of course, I bought KDP Rocket (who could resist?), and I have been enjoying all its easy-to-use features, as well. Thanks so much!

by Lynda McDaniel

I really had no clue about all of this and so this course was great for me to go through. At least I know what it is and how to get started with AMS! Thanks so much! Well worth the time to go through it all! Five stars!! Thanks! Jennifer

by Jennifer Holmes

I knew nothing about Amazon ads until this course. It explained the different type of ads and how to start them on Amazon. This course was very helpful

by lurene miller


by all ku

Courses that drone on and on bore me, and heavy analytics make my eyes roll back in my head. This course does NOT do any of that. Short episodes are power-packed with useful, specific information that makes it easy to ingest and digest and retain. It is exactly what I hoped it would be and what I would have hoped for had I known to do it!

by Vicki Hinze

I was gun-shy about using KDP's AMS advertising after spending lots of money in the past on Google Ad words with not much ROI. This course has been excellent in helping me understand how to use the tool to get more sales on my books. Thanks, Dave, for offering this helpful information and especially for making it free. I am definitely spending the money to get your KDP Rocket tool as well.

by Karen Tankersley

I truly appreciate Dave's knowledge, generosity and kind attitude. He has the patience of giving you the tool you need. Surely you find all of it on Amazon! However, articles are scattered, sometimes not very well written and there is always something missing from the explanations. Through this course you get enlightened. Now I have hope. However, since an earthling starts living when stops hoping, I pull myself together and start my campaign tomorrow. Thank you very much!

by ZsaZsa Tudos

What a great course. Found the information clearly laid out with lots of examples and step-by-step instructions to help authors on their way to attain visibility and profitability for their creative endeavours. Also very helpful having the course remember where you're up to when you have to stop and come back to it at a later date. I'm looking forward to putting what I've learnt into practice and also to using KDP Rocket for the first time. Thanks Dave for your time and generosity in sharing your expertise. I'll definitely be looking at more courses by Dave Chesson.

by Suzanne Gilchrist

using AMS for about 9 months, new author of 10 months, I learned a few tips and got more detail about how AMS actually works for a free course this was worth it.

by a taylor

I know there is a lot more to this than a couple hours of video instruction, but this course helps define a lot of terms, techniques, and strategies for using AMS to see my book.

by Rock Whitehouse

by Jenna Barwin

This course has taught me a lot on how to market my book through Amazon. I would never have known that this app was capable of marketing your work on this level. I'm glad I was introduced to this course and hope to enjoy many more. Thank You!

by Latoya Jackson

I am a novice when it comes to marketing anything. I found this free course extremely helpful and the Rocket software sales pitch is not in your face about it. Whether you purchase the software or not, you DO get an ample amount of knowledge of how AMS (Amazon Marketing Service) works. In addition, you receive great tips that do work for your book marketing. Thank you very much for this course!

by Jaclyn Johnston

This is a full course, offered for free I might add, but it completely worth your viewing time. If you've not done AMS ads before, or even if you have and are experiencing trouble with them, I suggest this course. It really is a wealth of information for anyone thinking of dipping their toes into the AMS world of advertising.

by Renee Gauthier

Valuable. Lessons are clear, concise, and well-thought out. Dave Chesson is a born presenter.

by Evy Journey

Valuable. Lessons are clear, concise, and well-thought out. Dave is a born presenter.

by Evy Journey

by rich grant

Excellent course

by CD McGuffey

by Brent Jones

This course will help many authors become more effecient and profitable. The caveat that Dave stresses is that it takes hard work. Learn, practice, experiment to improve. I highly recommend it. Richard Montgomery Author of House Money | An Insider's Secrets to Save Thousands When You Buy or Sell a Home

by richard montgomery

I absolutely needed this course and am amazed its free. Dave takes things slowly but covers a lot. Plus you can always go back and rewatch. You literally only have everything to gain. Dave is awesome.

by Faatima Brown

by Ray Verola

I really liked Dave's clear way of presenting AMS ads and how they should be run. Thoroughly organized and professional. He's clearly at the top of his game.

by geeta rao

Before taking this course, I had learned about AMS ads and creating campaigns through Mark Dawson's Self-Publishing 101 class, though I hadn't finished the course, but I had gone ahead and had done a test ad with decent results, despite the fact I hadn't created the best of ads, now that I look back at my process, having used only a couple dozen keywords. When I discovered Mark Dawson uses KDP Rocket and who is my hero in how he uses ads, I purchased the course and then later the program seeing it in action. Tomorrow, I'll be using the program and creating my first solid campaign of several ads for one of my books, AND I'll be scheduling multi-weekly appointments to monitor these ads. Doing promotional work for my books has been draining and dragging me down for the past three years, taking away precious writing time and depressing me as an indie publisher. You've made this promo process easy, extremely easy! I'm actually looking forward to doing promotions now. Plus, I'm going to go back and finish Mark's course now. Thank you! Now I have two mentor heroes. :)

by Diana Stout

I started in indie publishing in 2012, during the tailend of the Kindle goldrush. I did really well. But, since then, only a few of my books do well without any marketing. I'm lucky I have those, I know! But I needed to find a way to compete against all the authors who have actual marketing budgets, understand ads, do regular promos. The old promo tricks don't work anymore. I played with Amazon ads when they first came out. I lost money. I had a go again for a launch. I lost money. I had another go last Christmas - the Christmas period is always good, right? No. Within half an hour of studying this course, I finally understood the AMS dashboard. I could repeat the one campaign I'd cobbled together that worked - a bit - by pure dumb luck. I AB tested it, tweaked it, made it stronger. It worked. Since doing this course, I feel like I can breathe again. Thanks Dave.

by Michelle Scott

This course was great for the beginner. I've learned a lot and will be putting it to use asap.

by Kimberly Smith

It´s an excellent course. Great content to create and manage AMS campaigns from scratch. Awesome Job Dave. Highly recommended.

by Israel Aguirre

For months I've been Googling marketing strategies for my book. By far, this Kindlepreneur course has given me the best insight to the inner workings of Amazon marketing and how to create a dynamic ad campaign. It has motivated me to FINALLY start marketing and promoting my book!

by Diana Harris

Thank you, Dave, for offering this amazing course for free. I took it and not only learned a lot, but found the confidence to try new marketing techniques for my self published ebooks. I also got the lifetime access to KDP Rocket, which really opened my eyes to valuable keywords and categories that fit my ebooks so much better. An amazing course!

by Sherri Moorer

I've been terrified of even trying to run any AMS ads because I had no clue how it worked. I was one of those "I'm a writer not a marketer" authors. This course alone changed that. I now have 2 ads running and will be adjusting them and creating new ones today. Right after I go grab KDP Rocket! The time it is going to save me is priceless!!!

by Christy Mann

I'll admit I was highly dubious about how good this course would prove to be. I knew that it would have to be related to selling something, and I was right, but I was also quite wrong. Yes, Dave would very much like for you to invest in his KDP Rocket program, however the course is extremely detailed, easy to understand and just plain invaluable in terms of learning and using ads on Amazon. I also think the KDP Rocket app could prove to be highly useful. I am not quite ready to start up an ad campaign yet, but when I do I plan on investing in KDP Rocket.

by Lee Dunning

Kindlepreneur Courses on Book Marketing is the advanced course for Authors . The Course is divided into 5 parts step by step video presentations and with Notes and Quiz . Its well presented I love the course and very thankful to AMS Kindlepreneur Team and Mr Dave Chesson for helping Authors and professionals to get right knowledge about –Book Marketing . Fantastic course which was well laid out and the content presented clearly and satisfactorily . Thanks to Mr Dave Chesson once again for his mastery of content .

by Satyaprakash V Singh

As a complete beginner to AMS and book marketing in general, this course is a perfect introduction to the subject. It is at the right pace and easy to follow. What I also like are the little extras along the way. For example I am doing the course because in a couple of months I will have completed a 3 book military sci fi series so I will want to market it. This course suggested I leverage my ads so that I am marketing not just, say, the first book, but also the series and possibly an email list and different forms of the book at the same time and maybe anything else I have in the same genre. Great idea. Looking forward to the rest of the course.

by Christopher Wills

Dave Chesson's course is an excellent introduction to the world of AMS. I knew absolutely nothing before I took the course, and now I feel very well informed! The course is detailed, well explained and covers all the most important areas. And it's free! Thanks, Dave!

by Tom Plum

Game changer. Most informative information out there regarding how to increase your Amazon KDP sales.

by Chandra Chan

I am finding it hard to make my AMS ads work well for me and the course really helped me sort out how to improve the them. Plus he makes it easy to follow!

by Tamara Adams

by Scott Richards

Back to the course. I was distracted by your podcasts, in addition to testing your ideas. This resulted in my completely redesigning a book cover, working feverishly on hook text, and patiently awaiting data from AMS. This is the first time an ad investment yielded revenue exceeding the investment. AMS is a remarkable training tool. I'm also struggling to obtain reviews, which as you say can be critical, though it's a much debated issue. Back to work, kev

by Kevin Morgan

This AMS course has been so valuable in helping me to learn about and understand the AMS system and how to best use it. I am running campaigns that have made a difference. I have to continue to work on tweaking them but this course has given me the confidence to move through the set up process and get something going. Dave did a fabulous job of making it clear and providing thorough explanations. I highly recommend this course and I go back to it regularly to review and us it to re-evaluate my campaigns. Virginia Ritterbusch

by Virginia Ritterbusch

the best

by John Bergeron

Unlike some other courses which stretch the time with filler, giving extra examples and restating the same points, this course used only as much description as needed to illustrate a point and then quickly and carefully got to the actionable information one needs.

by Channing Whitaker

I have to say as a new author we've been walking the long road of self publishing with plenty of stone bruises along the way. Spending to much money on dead ends and big promises. It makes you want to give up and run for the hills. But lo and behold, along came Dave Chesson with this amazing tool, (Rocket) and his free course. I've learned more from this guy in the last few days than I have from my humble beginning several months back. No doubt I'm still learning and have a long way to go, but I wish I would have run up on Kindleprenure sooner. Highly recommend! Regards,,, Russell L Martin

by Russell Martin

AMS is really intimidating and complicated. This explains it and breaks it down into manageable steps. Excellent!

by Ken James

Thank for the crash course in Amazon ads! It certainly answered very clearly and simply what I did wrong when I set up my first AMZ ads without the benefit of this course. The little video tutorials were easy to understand and follow. I even paused in-between and did little 'practical's', so now I have a new set of AMZ ads all set up. I really appreciate you sharing your expertise. Oh and thanks for KDP Rocket, as well it saves so much time! Cath

by Catherine Walker

This is a fantastic course! Unbelievable that it's free! An amazing resource and perfect for anyone getting started with AMS ads. Thank you so much for this training!

by Cheryl Bennett

I'm a fan of Kindlepreneur and value the quality of the advice and how you don't sit through an hour of talking to get twenty minutes of actual material. The AMS course may be the most helpful item yet! Thanks for all you do to help authors build their passion into a business.

by Stan Smith

Every serious author must be aware of the information in this course. Dave's concise information and proven actions will increase the exposure and profitability of your commercial product. How you use it and act upon it is up to you. But even if you just do the minimum of KDP Rocket, keywords and a campaign you give your book a better chance in the world of Kindle's 4 million titles.


by Leila Bassir

by Gary Kline

The best reason why to snag KDP Rocket ASAP! Then is there all the help in finding keywords and building a campaign and copy around them.

by David Wellhauser

This is an incredible and insightful guide into using Amazon to advertise. Dave has done a great job to spell it out and make it accessible. I can't wait to get started!

by Nadia Grant

A very clear and straightforward explanation of a complex topic, with easy-to-follow guidance.

by Jack Messenger

by Camilla Ochlan

I have KDP rocket and this course really got me launched (ahem) on setting up AMS ads, analyzing the results, and refining.

by Mark Sarney

If you have never done an AMS ad, this will get you rolling fast.The course demystifies AMS and puts it in simple terms. I bought KDP Rocket and don't know what I would do without it. In the course, Dave teaches you how to do keyword analysis manually, but who has the time or patience for that! KDP Rocket looks up keywords in the blink of an eye. After I completed my keyword searches and compiled 300 meaningful keywords, I opened up the course and went to the portion where he shows you step by step how to do the ad. I logged into AMS and went back and forth between the course and AMS. Had Product and Sponsored Ads created in no time. Thank you sooo much Dave. Your course, blog and KDP Rocket are amazing resources, especially for me on a shoe string budget.

by Jackie Peppard

Dear Kindlepreneur, Your course on AMS is very helpful, but thought you should know there's a problem with lesson 4.3. Around 6:31 the image hangs up. Maybe just my playback, but I reloaded the page and the problem was the same. I'm telling you this because the course otherwise looks great. :) Thomas

by Thomas Burns

I've spent hours in Facebook groups and on Google trying to learn about Amazon click ads. This course addressed all of my questions and one's I didn't even know I had. Superb.

by Kelly Pozniakas

by Jane Chan

I've learned TONS of new stuff through this small, simple course! Thank you SO much for giving it to us for free! The knowledge I've gained is invaluable!

by Klara Raškaj

Thanks so much for this wonderful course. I really learnt so much that I never knew before. it will help me make maximum use of of the KDPRocket that I just bought. I took a course in kindle publishing business almost two years ago and followed all the instructions and published three books thereafter. Because I didn't know how to market the proper way, they (the books) have not done well at all. I have decided to implement what I have learnt so far here and from your blog and Youtube channels and resurrect my interest in kindle publishing. I am really excited with what the future holds for me.

by Ngozi Chianakwalam

Easy to follow and chock full of valuable information. Well worth the investment of time. I learned an incredible amount and was able to put it to use before even finishing the course. Well done Kindlepreneur!

by Debbra Lupien

In a world of snake oil, Kindlepreneur has the cure. Follow through and the rest is up to you and your ability as a writer. Jeff Shear

by Jeff Shear

Clear, informative, and easy to understand instructions for advertising books on Amazon. The course provides an overall view on the subject that is especially useful to first time authors and advertising newbies as well as valuable information for authors who are struggling with creating effective Amazon book ads.

by Sherry Rector

I've been wallowing around Amazon for the better part of 3 years. I wish I'd taken this course a long time ago and one of the best things I've done is to buy KDPRocket. I spent many hours over those years "researching" categories to try to find my way "in" and for under $100 I not only have the software that does it at the touch of a button but I also benefit from the videos and tutorials that Dave provides. Thank you Dave for your invaluable help! Continued success!

by Kate McGahan

I have learned so much from this course. I have spent months studying and practicing, and I can honestly say that my ROI is increased dramatically, and every time I update keywords it just gets better! Thank you so much! I finally feel like I can do this writer thing after all. :)

by Sabrina Gumm

Very helpful and well organized course. Great content and beneficial explanations. Thank you!

by Charles Garcia

by Leah Bailey

Thorough and well-done lesson plan.

by Harule Stokes

This is exactly what I was looking for. The best course ever.

by Isaac Javan

I watched it and enjoyed the way it is set up. Very precise and never redundant, which is very important as this way I did not spend more time than necessary. I like also the speed as it gave me opportunity to take notes and to understand every single word. Thank again for this course.

by Murielle Lucie Clement

very helpful, well explained and thorough

by andreja obidic

Brilliant clear explanations of the different types of advertisement available and excellent videos on how to set them up and monitor them.

by Dorothy Reid

by Paola Mancini

I really loved it! So simple and easy to understand. Thanks a lot Dave, you're a life saver! God Bless!

by Edna Emmanuel

Thanks for demystifying AMZ methods and terminolgy. FABULOUS & very helpful course especially for the dummy newbie. I would give it 11 but can only give you a well-deserved 5 stars. Thank you so much, Dave.

by Victoria Kosky

Outstanding. Walks you through the process step by step and gives you the strategy and insight to tailor the approach to meet your goals. I've tried reading books and articles, even took another course. This one finally helped me see the light. Thanks, Dave!

by Regina Scott

I highly recommend this course. It has changed the way I market on Amazon--and in just a few short days--I have seen an improvement in sales and in the volume of pages read.

by Douglas Pennington

Having read Brian Meeks book on amazon ads, a lot of this information was not new to me. Regardless, I found it to be an excellent guide that walks the user through the process-- both of understanding how they work, and how to set them up. I will be revisiting a few of the modules when I do my next round of AMS ads.

by TJ Muir

Yesterday I was too afraid to try any marketing strategies whatsoever, but today I just can't wait to try them all. Thank you so much Dave for the awesome course.

by Adams Ratt Young

First, I'd like to be able to review some of the sessions, but find that I'm locked out after "completing" them. Second, Dave is super knowledgeable and nice guy...but...the forest gets lost for the trees. The most helpful suggestion I might make is to create a methodology map that the viewer can use to keep track of which step Dave is on while the myriad spreadsheets are displayed. There is a lot of behind the scenes work implied that isn't that is time-consuming and subjective. Take a moment to frame it out in terms of purpose and tips on how would be helpful and keep the viewer engaged. Other than that, it's a fine course. I have used AMS ads in the past and the lack of visibility into what I need to do to get served up by Amazon has been frustrating. Until I can see more timely information from AMS on how my ads are doing (i.e., sales), I probably won't be using AMS. It's too much of a dark hole into which my money has flowed already. The cost of learning is high and the experimentation has been hit and miss. However, I will say that this course demystifies some of it. Once I start building up some cash reserves, I may go back into AMS for another try.

by Shannon Kuzmich

This is a no-nonsense course about advertising with Amazon. I highly recommend it for authors wishing to promote their books.

by CJ Bowen

The world of advertising scares the bejezus out of me, but this course gives me hope that I can not only learn to understand it, but learn how to work within it. The course breaks down advertising on Amazon into manageable and understandable steps.

by Jo-Ann Terpstra

Even though I work with Google AdWords and Facebook Ads I had no clue as to how AMS Ads worked... until I took this course. Dave walks us through the basics all the way to some advanced stuff. Sure there were some moments that I could relate the tactics back to AdWords but there a lot of Ah-Ha moments too. Thank you, Dave, for sharing your experience with AMS Ads and getting us all up to speed on how to use them.

by Alicia Scarborough

I highly recommend this course for those authors who have never put together an AMS campaign and for those who have. The videos brim with insightful tips and easy to follow examples. Being a Free course, I had fully expected to get annoyed by on-my-face self-promotion. I was pleasantly surprised. Although Dave refers to his useful product, he does not oversell it. Classy! I liked that.

by Carla Capelo

I was so impressed by this course, particularly as it is free! It was professional, informative, useful, hit all the right points and took it on a perfect gradient. AMS has a lot to get used to and I now feel I have an excellent grounding in how to use it, know what I know and don't know and really am aware of what I need to do as the next steps to make them worth while. Thank you very much!

by Leah Chalmers

by Chuck Miller

by Adam Maxwell

by Sarah Weldon

Love the details that Dav covered in the video. Thanks a million!

by James Taiwo

I was very impressed with this course. I have a lot of confidence now in knowing how to market my book. I especially liked the structured approach to compiling Key Words. I don't think I need to use KD Rocket because I can do that work myself, however it is also a great product that is advertised in the course. Thank you for this course, I highly recommend it to anyone who takes self publishing seriously but wants to learn more.

by Douglas Radcliffe

This course is amazing. It's packed with instructions to begin advertising on Amazon successfully. Frankly, Dave could charge quite a bit for this course-- it's exceptional-- but he chooses not to do so. I've used what I have learned to create AMS ads and start seeing sales. Thank you, Dave!

by Kelly Langston

Kindlepreneur with Dave Chesson has helped me see what Amazon Marketing is all about, and how to use ad campaigns effectively. Very informative.

by Merissa Racine

Very informative lessons that were super easy to understand. I am not as nervous to jump into the AMS advertising now that I feel I have a better understanding as to what I need to do and what Amazon looks for in advertising. I am also excited to try out KDPRocket after hearing what the process would have been like if I had to go through Amazon search.

by Stacy Meredith

So much insight.

by Bianca Pheasant

I'm only in the early stages and I can already tell this course's quality and well-paced content will be well worth my time.

by Tim Haag

I took this course a while back on Udemy and I am now taking it again as a refresher. Approaching Amazon AMS on your own is quite don't know where to start and Amazon doesn't give you much help. I searched Udemy and found Dave's course for free and started taking it. (I am a former Navy nuke like Dave!) I immediately started seeing results. My memoir is in a difficult category. I am competing against books like American Sniper and The Operator...well...I started selling A LOT of books and raking right with them using Dave's AMS techniques. I highly recommend this course and KDP Rocket. KDP Rocket allows you to input enough keywords to rank with the massive bestsellers! Thanks, Dave!

by Nicole Waybright

Lot of excellent information. Can definitely apply what I learned.

by gay Phillips

Wow. This was an excellent course. It really drilled down into the details of what an ad campaign in AMS is and how to make the best of it.

by Nathan Mutch

Enjoyed the entire course. Very informative and it did not take a lot of time. Definitely gave me terrific insight on how to manage my advertising my book. Unbelievably easy to follow. Thanks a lot!

by Consuelo Danita

Thank you, Dave! This is very useful course for beginners

by Tatiana Motina

I have been working with Amazon Adds for around 12 months. Initially I was just experimenting intermittently. In the past couple of months, I became serious and started to track my results in an Access database. I have gradually been able to work out what's happening under the hood of AMS but this course could have saved me a lot of time. It's clear and well put together. I only came across it because I purchased KDP Rocket - combining the course and KDP Rocket is probably the best investment I have made in my book publishing.

by Robin Whalley

Totally informative course. Clear, concise and uncluttered. No time wasting or fluffing about here. The course is directly targeted and met my needs as a new author exactly. I know, without a doubt, that I will be back to refer to some of this valuable material time and time again. Do yourself a favour, spend a few minutes watching the very first episode of the course, and see for yourself. You have nothing to lose, and everything to gain.

by Deborah Haggitt

This is a thorough walk through of the basics of using Amazon Marketing Services. And Dave throws in enough advanced thinking to make this the only course you need to start your journey with AMS. I recommend this to everyone wanting to sell their books. The next logical step after publishing.

by Mark Upshaw

by C B

This course gave me all the behind-the-scenes information on how AMS and Amazon’s algorithms actually work. I have followed it to the Tee and am waiting for the campaigns to properly kick in to assess any growth in sales. KDPRocket was a huge time saver so I’m eagerly anticipating great results. Fingers crossed!

by Urcelia Teixeira

I didn't know much about ads before watching this, but I've learned a lot!

by Mary Crawford

I highly recommend this course for people who are just starting with Amazon advertising. It was a great help as I will be starting my AMS campaign soon and I was looking for training on how to make a good campaign and didn't want to take shots in the dark hoping that something will hit and take off.

by Ian Worrall

This course is power packed. Dave's presentation is easy to understand and it's targeted. He stays on topic and keeps it real, practical and useful ... no fluff. I appreciate Dave putting together this course and making it free. I've purchased KDP rocket and find it a real timesaver for finding keywords for my AMS ads. Dave Ives

by Dave Ives

I picked up KDP Rocket a few weeks ago. This course really helped me learn to get the most out of it. Definitely worth the time.

by Rachel Eliason

Awesome teaching material, content, tools, presentation. Love it. Thank you ... Keep up the good work. Torsten Klimmer, author of Transcendental Journeys - A Visionary Quest for Freedom

by Torsten Klimmre

Learned a lot in a brief period of time. It's good to have something like this with Amazon Ads, which feels kinda isolating and like your lost when you're doing it solo.

by Justin Todd

After six years of indie publishing and 10 books out there, I've learned that you need more than just well-loved books with great covers and descriptions if you want to make a living at this. You have to have a way to get them in front of a lot of people. That's where AMS ads come in. Without this course, I was clueless on how to set up and maintain AMS ads. With it, sales have already increased, and I'm just getting started! Thanks so much for this, KDP Rocket, and all the great resources on Kindelpreuner.

by Amy Triola

This course was worth the time. I learned more than I expected and it cleared up several questions. Dave stresses that AMS requires effort to be successful. I suspect most authors don't spend more than an hour or two setting up their campaigns and end up disappointed as a result.

by David Cantrell

This is fantastic... very helpful for a newbie, and an excellent review for more experienced AMS advertisers to optimize ad campaigns.

by Jan Richardson

I have learned just how much more you can do with the AMS ads from this course (a lot!). I used to find doing the ad part of self-publishing kinda boring and tedious, but I've just launched a couple of new ads with the new knowledge and it was enjoyable. It's nice to know the info from this course since you can keep the distribution rights to your books (instead of giving them away in despair to some small publisher who does know this stuff!).

by Tony Christensen

This course is really well put together in short segments with clear demonstrations. Even though I have a lot of experience with AMS ads, I am finding the course REALLY useful. Good job!

by Philip Gibson

I've been using AMS for a while and this course provided new information I hadn't heard before. Very easy to navigate and concise information that didn't waste my time. Best resource I've seen on AMS so far. I wish there had been more specific discussion on optimization. For example what is a reasonable number of clicks to impressions or clicks per sale. When should keywords be paused and why- I believe the modules mentioned they would review pausing keywords but I didn't find that info. Although I would have liked more optimization discussion, overall this is a comprehensive and excellent guide.

by carey b

Very well thought out and instructive course on AMS keywords. Easy to follow and very helpful.

by grace jolliffe

This course is an indispensable guide to AMS ads for the indie author. Highly recommended!

by Paul Anlee

I found this course incredibly useful. I had tried AMS ads before, but they didn't really pay off. Having taken this course, I feel I've got a better handle on the monitoring side of things. There is an advert for KDP Rocket (which, I have to admit, would be really useful for finding keywords etc), but it's not intrusive. Overall, it's a brilliant course. Thanks Kindlepreneur.

by Rhoda Baxter

Okay, well, comparing Amazon Advertisements for Books to a fidget spinner really is like comparing apples to monkeys, but you can learn a lot from both (fidget spinners can teach you physics; Amazon Advertisements for Books can teach you AMS marketing), and the AMS course is certainly more thorough about what it teaches than a fidget spinner might teach someone about science. So, my claim that it's "better than a fidget spinner" stands! Seriously, though, I think this is a well-constructed, straightforward course that, even though it thinly veils as a sales pitch for KDP Rocket (a product worth the hype and investment, I may add), it does enough to serve as a teachable course that even those who don't get the program will still know how to make the most of AMS Ads. It's very frank about the amount of time a campaign will take to construct with or without KDP Rocket (KDP Rocket wins this round, by the way), but it makes sure to cover how to create a viable AMS campaign in either situation. Fortunately, we don't have to watch Mr. Kindlepreneur spend all of those hours manually keyword-hunting on screen. This isn't Lord of the Rings, so it shouldn't share in the same video run time. He does, however, show how quickly KDP Rocket can do the same legwork, which fits within about 10 seconds of video time. Ten seconds versus three hours (or however long it would take to do the same work manually) is pretty impressive. This doesn't mean he leaves out examples on how to keyword-search, though. He does walk you through the process for the first keyword. Then he moves on. He doesn't want to waste your time, or mine, so he doesn't do it again with the second, third, or three hundredth keyword. Again, this isn't Lord of the Rings. But I digress. This course covers all of the essentials. It also echos the sentiments that those running a campaign may have about Amazon's success report frequency, statistics on day-to-day changes. It doesn't attempt to hide the flaws that AMS has, but it does offer solutions to get around the inherent problems. Maybe one day we'll see a program that tracks these impression, cost-per-click, actual click numbers, etc. in real time and stores them for a specific date range, giving graphs and all the goodies--we can only hope--but that day isn't here yet, so this course shows how to compensate in its absence for now. It also comes with notes and quizzes for those who forget things quickly and easily (like me), so it's harder to forget the lessons it teaches. There's still plenty in this course that I'll want to review it again before I submit an AMS campaign, but it's short enough (and the notes conveniently accessible enough) that I won't have trouble finding my way around quickly and pointedly when that time comes. How it compares to other courses like it, I couldn't say for sure, as I've got only one other, and I haven't gotten all the way through it yet, but this one's free, so I can say that the education it gives goes way above and beyond the price you're paying for it. The only sacrifice here is time, and it's time well worth spent on a Saturday or Sunday afternoon after the chores are done and the coffee is brewed and the kids are at their friends' houses playing video games. I believe the whole thing is shorter than your average Hollywood movie, and probably packs a lot more useful information, too. Heck, you might even discover your next favorite book, as the course certainly highlights a few good reads. Again, it's free. You might as well give it a shot. It was worth my time.

by Jeremy Bursey

I found this to be very helpful. It was succinct and gave me enough information to launch my first ad campaign for one of my books. Sometimes too much information can be daunting. This was just right. Dave's delivery is easy to understand and genuine. He gives real, actionable information and only at the end mentions KDP Rocket, which I did purchase and did use. I would definitely recommend this to anyone who is thinking of writing or has written a book and doesn't know it needs to be marketed or how to market it.

by Helen S. Fletcher

by Greg Olender

This makes my life as a writer 1,000 times easier, faster and more effective. I wish I had this when I first started practicing ams ads 5-6 months ago. -al

by alex shin

Very informative and a great crash-course in AMS. In depth, easy to follow and plenty of great pro tips and insights. Thank you Dave!

by Daniel Cross

by Rosalyn Kelly

Very comprehensive and concise course which others would had asked you to pay.

by SW Chua

I didn't realise that a cost per click (CPC) was not the only factor involved in getting impressions on Amazon. This course had made me rethink all my ads.

by Rhonda Esdaile

I never knew there were steps like thisto take in marketing kindle books. I really say a heart filled thank you to Mr Dave for kindlepreneur

by jimi obanta

I loved this course and it's tripled my AMS sales. I'm still working on refining the techniques, but it's done wonders for me and I recommended for any author.

by Joseph Bendoski

I had no idea what I was doing until I stumbled on Dave Chesson's brilliant course. Amazon advertising is nowhere as easy as it seems and I've sold plenty of books of the back of this course by following his instructions! Recommended!

by Christina Mandara

Dave Chesson is one of the go-to authorities in self-publishing. I make it no secret I've learned a lot from his interviews on podcasts. So, it's not surprising that Dave whipped together an easy-to-follow walkthrough on Amazon Marketing Services. He left no stone unturned and truly made it a remarkable course. Here's the cool part. Though he could've gone all in on his amazing keyword research tool, KDP Rocket, Dave still chose to show how to do keyword research without his tool. That is INSANE value and shows a ton of heart and compassion for those DIY publishers who can't afford even a cup of coffee. I highly recommend the newbie to veteran self-publisher to complete this entire course, because you WILL learn something to help grow and build your Kindle publishing business through Amazon Marketing Services. 5 well-earned stars! -Dale L. Roberts (that loud bald guy on YouTube)

by Dale Roberts

Thank you so much for this opportunity. I learned a lot about Ads. Cheers

by vera Lima

In all my years of taking writing courses, attending seminars, hearing talks on promotion, I have never received the down-to-earth, practical, and detailed information contained in this course. It isn't about writing; it's about promotion, specifically promotion via Amazon ads. And how to get the attention of readers searching for a particular kind of book. Every author, self-published or commercially published (I'm both), can benefit from the wealth of knowledge and step-by-step instruction offered here. The help is truly invaluable. And it's offered at no cost! I'm deeply grateful for it and can't wait to put what I learned here into practice. You can be a terrific writer, but without the right sort of promotion to get your book noticed, it won't matter how good the writing is. Dave is to be highly commended for making this course and his wonderfully informative web site available.

by Elenora Sabin

Not having any experience with AMS, I think this is a great course on the topic. It certainly wet my appetite for giving Amazon advertising a try, and now I have a pretty good idea of how to make it work. Thanks!

by anita evensen

by S. E. Nelson

Hi, Yes, do the course, it is really worth it. Andre

by Andre Pretorius

This 'seemingly' short course packs a punch with enough information to get you started on Amazon ads. Loved the byte-sized videos that give you a look at the what, why, how, when and where of the AMS system. The value for money part (although it's free), for someone who is familiar with ad campaigns, is definitely Module 3 -- finding and targeting relevant and keywords. The longish videos in this section show you how to do just that in a "onscreen testing done for you" style tutorials. You can use this to come up with clickable ads for not just books, but other products as well. Thanks, Dave for creating this no fluff, all useful content material.

by rek sesh

I don't usually give things a 5 star review, but in this case I can't think of a reason for not giving a 5 star review. I not only found it well put together, but an altogether excellent read. I have gone through the entire course and have saved the worksheets to my computer. I fully intend to start over, not to just watch the videos and read the worksheets, but to apply what I have learned. This course really showed me not just somebody's bank account from selling books, but showed actual techniques. In fact, in my opinion, it pulled back the mystique of Amazon Marketing Services and opened my eyes to the the opportunity. More than that it showed me how I can take advantage of the program. I have written books that receive 4 and 5 star reviews, but I haven't known how to get my books to take off. I now have a working plan that I can use. I am very excited about it. Thanks Dave Chesson and Kindlepreneur!

by R. Frederick Riddle

The information was comprehensive and gave me value. It was all applicable. I used it and made money. That is the bottom line for me. I appreciate the information and want to continue to learn more ways to make money with my books.

by paul ibbetson

I really got a lot of insight from reading this book by Dave Chesson. There were some very good points he made through out the book, and I am very glad I took the time to read it.

by Ken Biggs

This course is fabulous. Thanks Dave for putting so much effort into a FREE course. I'd still like to know more. Feels like this is just the beginning.

by Holly Hazen

This is an outstanding course for authors and is well worth the time to take it. Dave Chesson has done a great service to the author community by providing this course free.

by Grey Hoover

This is a very good course for marketing Kindle Books. I wish that the creator of this comes up with advanced series of this free course of even a better and deeper understanding of AMS.

by Suchitra Malvankar

I've taken dozens of online courses over the years and at the cost of many thousands of dollars, and bar none, this has been the most enjoyable experience I've ever had. Dave's great personality and his easy-to-follow instructions are wonderful. He is detailed without being overwhelming, and his passion for his craft shines through. His offer of the add-on of his product is subtle, as is seldom the case with similar video courses. Yes, I did purchase KDP Rocket, not necessarily because I need it, having two similar products already, but because I felt it was only fair Dave be compensated for his time and expertise. Linda Cousine ~Author

by Linda Cousine

All this training for free? It's easily a $200+ value, given away for free. Thank you Dave!

by janaq ciklisti

If you're like me, most authors enjoy writing books and not the marketing of them. Unfortunately, in today's highly competitive indie publishing world, learning how to market your book effectively is a necessary evil if you want to make money. Amazon is the leading seller of books, representing something like 70% of the market share. The Amazon Advertisements for Books course gives you what you need to know to give your book the best chance at becoming a best seller. Of course, it helps if you have the right tool as well. Which is why I also purchased KDP Rocket. I highly recommend this course to anyone who has taken the time to write a book and now wants to make money by selling it.

by Mike Herron

This course is mind-bogglingly informative and I recommend it to all writers, artists, and creators of every description. Dave Chesson covers all aspects of Amazon AMS advertising with video tutorials, progress quizzes, information summaries, and some added resource links. And it's free--well, in exchange for your email, that is. Well worth signing up for if you want to sell more of your books or artistic endeavours. John 'Grumps' Hamshare **

by John Hamshare

Thanks, Dave. Very good tutorial and I just practiced it now. Even though the selling is slow.

by Zico Pratama Putra

I already knew that I wanted to write more generate income from doing so, although I wasn’t really sure what to expect from sell via Kindle and Amazon, mainly due to some of the claims in book I have read which seem rather unreal. I saw KDPRocket and thought, okay he offer a guarantee so let’s give it a try and boy, am I glad I invested. After getting into Dave's mind set, and how he uses this tool I soon saw the potential and I quickly became convinced I could generate ongoing Kindle income and from my writing. It was only then did I discover his well thought out and presented (FREE) AMS advertising course which for me was the icing on the cake and have watched it in its entirety twice and as a result I will be starting and testing a new AMS campaign very shortly. Dave has thought this course out very thoroughly and is a good teacher which makes understanding and mastering this subject both fun and easy. I would say that this course is essential reading for anyone who wants to generate income from Kindle.

by Kevin Nairne


by eddie cape

Dave has gone over and above and created a very detailed and easy to understand course about AMS. I like the weekly reminders and prompts to check in! The video tutorials are cleverly presented and at the end of each chapter, Dave provides a quiz to check your understanding of the material. A very user-friendly course. Thank you. Ntathu

by Ntathu Allen

This course has all of the information you need to get yourself on the fast track to mastering AMS. The information is discussed thoroughly and the videos gave me a visual aid to better understand the steps I need to take. The tests helped me to reinforce the information I'd learned and the notes will help me as I leave the "learning nest" and begin to put what I've learned into action. I've already started to test out keywords with KDP Rocket and I'm almost ready to begin my first campaign. Take this training (and get KDP Rocket, if you haven't already) as soon as you can. NOW!

by Lawrence Elliott

I try not to overstate things and tend to keep my reviews and ratings balanced, but this course was an all-out success as far as I'm concerned. I've taken a lot of webinars and online trainings, but this was something altogether different and better. I had been playing around with KDP Rocket and slowly learning the types of things that work, but this training opened my eyes to the possibilities not only of KDP Rocket but AMS ads in general. I'm looking forward to diving into my books and boosting their visibility and hopefully finding the keywords that'll make them sell even better than they have been so far. If you do more trainings like this, Dave, I'll be sure to sign up.

by Matt Sinclair

Excellent course for anyone wanting to know more about advertising with AMS!

by Michiel Brand

Really helpful information, much of which I haven't heard anywhere else. I've always let Amazon target the ads and had acceptable ROI, but am now looking forward to targeting them myself and comparing results.

by John Niernberger

Very detailed and informative. It greatly improved my understanding of Amazon Marketing for books. A must-see for anyone in the business.

by Joni Hahn

The only thing I did not like about this course, is finding out I was previously doing everything wrong.

by Karen Ficarelli

This is a spectacular source of information. I've run ads before with little results. After completing this course, I see what I was doing wrong. I can't wait to give the tools and suggestions a try. And that KDP Rocket is such a bargain to save so many hours of work. I have to date nine published novels, this software will save me a hours of work.

by victoria schwimley

Thanks, Dave. This was a great course - very well put together with a lot of good content. While I'm not quite a newbie when it comes to Amazon ads, I learned a lot from your instruction that I intend to use. Keep up the good work with all you do - us Indies appreciate it! Regards Trevor

by Trevor Douglas

This is a top notch course on how AMS works and how to best set it up for optimum results. Dave really knows kindle publishing and AMS, and goes all out by sharing all of his knowledge and experience. Incredible course, I just can't say enough about it. Highly recommended.

by Sergio Rodriguez

This is an excellent overview of Amazon ads with a few bonuses and ideas I have not seen in any other webinars, videos or courses. Dave obviously knows his stuff and I will not only be following everything he says to create ads, but telling all my author friends about this great course.

by Julie Schooler

Great course, presented in a clear and concise manner. Very informative with detailed video. Highly recommend it and will come back to this often to keep it fresh in my mind!

by Craig McDonough

Excellent. Very clear, but later sections giving "advanced" information should be reviewed several times by readers.

by Laurence Houlgate

this was the best course out there - and thanks for the reminder - it helped me to keep on track. i will be revisiting the course to make sure i've got a solid foundation for ams ads. i do have one question: if you have keywords that are costing you $$$ - should you pause or not? thank you Rita Moreau

by Rita Moreau

This course is suitable for those new to AMS as well as those who have more knowledge - the gem that makes it really worthwhile are the last two parts of the course where you learn how to really amp up your results. I would highly recommend this course for anyone interested in getting a good ROI on their AMS campaigns.

by Bronwyn Leroux

Best course I've taken for AMS ads. Dave with step-by-step instructions made everything easy to understand.

by Deborah Brown

Good foundation for me to get started using AMS ads.

by CW Hawes

This was a well-laid out, organized course with some very helpful tips on doing AMS ads.

by Rai Aren

Easy steps to far greater, more profitable results for your book through Amazon Marketing Services. Can't wait to get started!

by John D Moulton

This is a fantastic course with in-depth instructions on setting up and optimising Amazon ads. I've paid a lot of money to other courses to get this same information so thank you Kindlepreneur for offering such insight without a heavy price tag. I have since invested in KDP Rocket and I'm already seeing great results from that tool. I highly recommend this course. Legend!

by Jade Harley

It is absolutely fantastic. You have done a good job on the topic, "AMS".

by Tutu Adelusi

I really like the way the course is organized. I am waiting to implement it for my debut novel, 'Battle of the Spheres'.

by melita tessy

This course is a must to do for anyone who is a naive in AMS in the KDP from Amazon. Thank you, Dave, for your professionalism, interest and didactic.

by Paulo Verlaine Azevedo

Weirdly I had been searching the web for information on AMS the day I received an invitation from Dave Chesson to take this course. The course answered every question I'd been looking for answers to and more. I had tried a couple of AMS ads before taking this course with unimpressive results. My most "successful" campaign ran for one month and yielded 2,500 impressions, 4 clicks, and no sales. Following what I learned from the course, I set up two new campaigns. The best one had over 7,000 impressions during the first two days! It's now over 10,000. So the course had definitely made a difference in the number of impressions and my bids are far lower than what I had used previously. I'm still not getting clicks, only 3 total so far with both campaigns so I'm going to try the A/B testing techniques covered in the course to try to sort that out. I'm assuming either my ad copy or possibly my book cover isn't tempting anyone to click and take a look at the book. I did purchase KDP Rocket. I felt that since Dave was kind enough to provide the training for free, buying the software was the least I could do to show my appreciation. What I found out right away is that KDP Rocket is amazing and a must have tool for AMS ad campaigns. Thanks, Dave. Awesome course with information I can really use.

by Larry Darter

by D Mur

by Josh Hagen

I didn't think I had anything more to learn about AMS. I was wrong. I have never considered grouping but Dave's logic is overwhelming. Ditto A/B testing in the form shown. I have done it, but using the "seat of my pants" version whereas the method described in the course is far more precise. The information in this course is first-rate and in my opinion superior to the paid courses available. Rocket looks to be great value.

by Peter Ralph

I've seen hundreds of free offers, lead generation tools and content marketing online in the past dozen years. This course... this FREE course stands out. I have paid hundreds of dollars for similar courses of lesser value. Amazingly, these paid courses were also less organized and polished. Dave, if you ever need a video testimonial, lead or other other resource, don't hesitate. I owe you.

by Doug Crowe

I've been using AMS ads off and on for months without much of a game plan. This helped me map out exactly what to do with AMS ads in order to get sales. I especially loved the idea of browsing GoodReads lists to find keywords. Great tip! The only thing I didn't really care for is hawking KDP Rocket at the end. I get why it was done (you gotta make money somewhere), but it seemed tacky.

by Akaria Gale

I've been using AMS for about 2 or 3 months now, and while I have had some pretty decent success, understanding the ins and outs of it all has been difficult, especially with finding reliable, consistent information. This course was very helpful.

by Josh Powers

I wish this training had come out two months ago. I've just bought an expensive course on AMS, and here you offer the same information for FREE!!! in fact you offer more ideas! WOW!! I've done the course and would highly recommend it for anyone who wants to get immersed into AMS ads. I'm now going to try your way of doing things and compare it to my expensive course and see what results I get. I bought KDP Rocket some time ago and it is WELL worth the money and is an effective time saver.

by Berenice Aguilera

This was great! Job well done in outlining the entire process in using the new feature in KDPRocket AMS Keyword Search. Easy to follow and easy to digest all of the information discussed. I can't wait to see the full benefit this information will have on my book sales on Amazon!

by Derrick Allen

Dave is simply the coolest dude in the Self-Publishing, education universe! The course is well thought out, well written, and well presented. I've been struggling with my Amazon ads lately, having just jumped in head first. They had loads of impressions, few clicks, and basically NO conversions. Now I know why. Back to the drawing board, but with some brand new pencils, and a hell of a lot better strategy. Thanks Dave!

by Steve Bivans

Dave Chesson

Dave Chesson


I'm Dave and when I am not sipping tea with princesses or chasing the Boogey man out of closets, I'm a Kindlepreneur and digital marketing nut - it's my career, hobby and passion.

Other than leading the largest and most popular website on Book Marketing, Kindlepreneur, I've consulted and helped create AMS Ads for NYT bestselling authors like Ted Dekker, as well as Pat Flynn, Jeff Goins, and more.

So, enroll in the absolutely free, no spam or gimmick course, and not only learn how to create profitable AMS campaigns, but also watch as I create campaigns for some of the biggest authors in the industry.

Course Contents

20 Videos

4 Quizzes

6 Texts

3.0 hrs