Course Description

Choosing the right keywords and categories can make a huge difference in how much exposure Amazon gives to your book.  

Do it correctly, and the number of readers who see your book will increase dramatically. Do it poorly, and your book will get little or no attention on Amazon.  

The problem most authors face though is that coming up with the right keywords and categories is extremely hard.  There are a lot of components to think about and ways to approach it. 

That's why I've created this course.  Through this, you'll be able to look over my shoulder as I show you how to approach finding the right keywords and categories, and how to best use them to your advantage. 

In this course, I will show you how to: 

  • Improve your books discoverability on Amazon
  • Find profitable keywords
  • Use your keywords in the most effective manner 
  • Understand how Amazon uses keywords to show your book
  • Use a prove process to select bestselling categories
  • Unlock the hidden categories that most authors and publishers don't know about
  • Increase the number of categories your book shows for
and more...

"Learn from Kindlepreneur on how to optimize your books for more sales" ~ Amazon Kindle Direct Publishing


So, if you'd like to get your book positioned in front of more shoppers, increase your sales, and hit that bestseller status, then be sure to check out this course.

Meet Your Instructor

I'm Dave Chesson and when I am not sipping tea with princesses or chasing the Boogey man out of closets, I'm a Kindlepreneur and digital marketing nut - it's my career, hobby and passion. Other than leading the largest and most popular website on book marketing, Kindlepreneur, I've consulted and helped NYT bestselling authors like Ted Dekker, Orson Scott Card, Kevin J. Anderson and more.

Course curriculum

  • 1

    Mastering Kindle Keywords

    • Lesson 1: The Art & Science to Kindle Keywords

    • Lesson 2: How to Find Profitable Fiction & Nonfiction Keywords

    • Lesson 3: Selecting & Using Your Keywords More Effectively

  • 2

    Mastering Amazon Categories

    • Lesson 1: The Art & Science to Amazon Categories

    • Lesson 2: How to Find Bestselling Categories

    • Lesson 3. How to Change & Manage Your Amazon Categories

Reviews

Reviews: 99 Rating: 4.9

5 star rating

Excellent, concise review of keywords and categories

Brandon LaGreca

This is a well thought out and deftly delivered course on the topic material. It is applicable to any self publisher, but if you have Publisher Rocket, this course will help you get the most out of your investment. There were also some great tips ...

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This is a well thought out and deftly delivered course on the topic material. It is applicable to any self publisher, but if you have Publisher Rocket, this course will help you get the most out of your investment. There were also some great tips based upon Dave's research with keywords.

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5 star rating

Best course on these subjects I've seen

Neil Howarth

Excellent.

Excellent.

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5 star rating

Fantastic Teaching

Sherri Kukla

Very easy to understand, love the additional training that goes along with Publisher Rocket. Can't wait to jump in and test out what I've learned.

Very easy to understand, love the additional training that goes along with Publisher Rocket. Can't wait to jump in and test out what I've learned.

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5 star rating

Fantastic course! Dave Delivers Another Amazing Course! Bravo!

Morgan Sutherland

I learned some new tricks to optimize my own book sales and my clients' book sales. I can't wait to follow his recommendations and watch the book sales skyrocket! Best, Morgan Sutherland MorganMassage.com

I learned some new tricks to optimize my own book sales and my clients' book sales. I can't wait to follow his recommendations and watch the book sales skyrocket! Best, Morgan Sutherland MorganMassage.com

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5 star rating

I've learned so much

John Hundley

Minute-for-minute, Mastering Keywords and Categories just might be the most valuable online course I've enrolled in. I now have a highly enlightened view on the importance of keywords and the research necessary to select the right ones and where t...

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Minute-for-minute, Mastering Keywords and Categories just might be the most valuable online course I've enrolled in. I now have a highly enlightened view on the importance of keywords and the research necessary to select the right ones and where to place them for their greatest marketing impact. I can't wait to apply these principles to my next publication.

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5 star rating

Very meaty

Davena Hoskins

The first half was extremely meaty and very worth every dollar spent. The second half was moderately covered before in a previous YouTube video but still provided a lot of extra value that I wouldn't have gotten elsewhere. Absolutely no complaints...

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The first half was extremely meaty and very worth every dollar spent. The second half was moderately covered before in a previous YouTube video but still provided a lot of extra value that I wouldn't have gotten elsewhere. Absolutely no complaints. The founder has my respect for getting in front of the camera and making a course. Most authors like me are camera shy. Thank you!

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5 star rating

Clear and enlightening as we are now used to

Andrea Serione

This first course cleared my doubts by offering me a method not only to outline keyword searches but also on how to set up my books, and even before writing them. Thank you, Dave.

This first course cleared my doubts by offering me a method not only to outline keyword searches but also on how to set up my books, and even before writing them. Thank you, Dave.

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5 star rating

Great course packed with useful information

Ismail Hemmati

This course provides clear, practical, specific information on how to find and use keywords for your book and how to place the book in the right Amazon categories. I liked the course very much and learned a lot from it. The course will be even mor...

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This course provides clear, practical, specific information on how to find and use keywords for your book and how to place the book in the right Amazon categories. I liked the course very much and learned a lot from it. The course will be even more useful for users of Publisher Rocket. Highly recommended, thanks Dave!

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5 star rating

Start as a Newbie and End as a Master!

Ilene Dillon-Fink

I enjoyed every moment of this course. Your ability to speak specifically about what you're sharing, backed up with research and experience, and to cover the whole "mystery" for those of us who have never done this part before, is amazing and wond...

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I enjoyed every moment of this course. Your ability to speak specifically about what you're sharing, backed up with research and experience, and to cover the whole "mystery" for those of us who have never done this part before, is amazing and wonderful. Thank you for making this available to the world, Dave!

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5 star rating

Terrific course!

Rachel Dacus

Hi Dave ~ Thanks for another stellar course, presented in clear, concise language that made it possible for me to actually learn how to use Amazon keywords effectively for my time travel science fiction novels. The bests thing about your courses, ...

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Hi Dave ~ Thanks for another stellar course, presented in clear, concise language that made it possible for me to actually learn how to use Amazon keywords effectively for my time travel science fiction novels. The bests thing about your courses, and this one included, is the way you break things down in detail, and give a step-by-step path through determining the most effective actions to take. I have Publisher Rocket, but haven't always used it to best advantage. With this course, I learned ways to use Rocket that helped me find the keywords that will help my books become more discoverable. As a fairly new author, I now feel I have the secret sauce! And you make your courses so affordable, and provide so much free information -- very generous of you! Best, Rachel Dacus

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5 star rating

Cleared the Cobwebs

Mel Erickson

Dave's course has taken me from overwhelmed and confused to confident that by putting in the work I will eventually get it right e.g. get my book in categories where they will be found and appreciated. It is also reassuring to know that the categ...

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Dave's course has taken me from overwhelmed and confused to confident that by putting in the work I will eventually get it right e.g. get my book in categories where they will be found and appreciated. It is also reassuring to know that the categories can be reviewed and updated. I am most grateful for Publisher Rocket. What a difference it makes! THANK YOU!

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5 star rating

keywords and category selection

Samira Ebrahim

great advice I like it now the test is to apply the lessons and do the research and learn how to use the rocket which I find overwhelming and complex and have not used it much to get my books in the right best sellers categories and find those key...

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great advice I like it now the test is to apply the lessons and do the research and learn how to use the rocket which I find overwhelming and complex and have not used it much to get my books in the right best sellers categories and find those keywords and visibility for more readers but I will definitely use it I am a new author and publisher so it's all a process and I like the rinse repeat method to get the confidence going thank you

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5 star rating

Concise, clearly explained, and helpful course

Trisha Kozik

I love Dave's courses. He always provides easy to understand information in a concise manner. Dave understands our time is valuable. You don't have to spend two hours to learn fifteen minutes of information. And of course the information is top n...

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I love Dave's courses. He always provides easy to understand information in a concise manner. Dave understands our time is valuable. You don't have to spend two hours to learn fifteen minutes of information. And of course the information is top notch. I always walk away with a better understanding of Amazon's quirks and an even great appreciation for Kindle Rocket. Thanks, Dave!

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5 star rating

Short, Impactful and Backed by Data

Mikkell Khan

Love that everything Dave went through was backed by data from the Publisher Rocket Platform. Before, I only analyzed keywords based on a few criteria, but now after this course, I understand where I have been leaving money on the table. Time to r...

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Love that everything Dave went through was backed by data from the Publisher Rocket Platform. Before, I only analyzed keywords based on a few criteria, but now after this course, I understand where I have been leaving money on the table. Time to revisit my research on my previous books and improve on my chances with new ones to come. Thanks very much for this much needed course, it came in good time for myself and my publishing company!

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5 star rating

Mastering Keywords

ireland@irelandgill.com Gill

I am thanking God I opened my email and found the offer for this class! Best investment I ever made so far this year. I got more out of these 3 videos than I have gotten over the past year in trying way too many other ways to learn the keyword tec...

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I am thanking God I opened my email and found the offer for this class! Best investment I ever made so far this year. I got more out of these 3 videos than I have gotten over the past year in trying way too many other ways to learn the keyword techniques. Side note: Having also purchased Publisher Rocket is a sweetener to this course, HANDS DOWN! Thank you, Dave!!! You are the best! I can't wait to dig into researching my best keywords and phrases so I can sell more books. I feel like a whole new world has opened. I've been blind for so long, and now I finally SEE! MINDBLOWING!!!

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5 star rating

Mastering Keywords & Categories

Linda Olson

Dave presented course with examples, descriptions and clarity. I particularly appreciated you breaking each step down for us as we learn this process to increase our book sales. Very valuable. I will review this program many times. Linda, Aut...

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Dave presented course with examples, descriptions and clarity. I particularly appreciated you breaking each step down for us as we learn this process to increase our book sales. Very valuable. I will review this program many times. Linda, Author of 3 Bestsellers

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5 star rating

EXCELLANT TRAINING WHERE THE CONTENT LIVES UP TO THE TITLE

ric b

This training course really gets you to think systematically about how to improve your business strategies for ranking and getting more potential sales in the process. I'm very motivated to test this approach now.

This training course really gets you to think systematically about how to improve your business strategies for ranking and getting more potential sales in the process. I'm very motivated to test this approach now.

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5 star rating

Very Informative Course

Bev Harris

I really benefited from this course! I provided very valuable information and answers to many of my questions about keywords and categories.

I really benefited from this course! I provided very valuable information and answers to many of my questions about keywords and categories.

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5 star rating

Well Put Together & Concise

Lisa Swinton

Key words, even with owning Publisher Rocket, have been an elusive field for me. Mr. Chesson explains how to use them well in this course. I have more confidence in my ability to leverage Publisher Rocket to a greater capacity and see more results...

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Key words, even with owning Publisher Rocket, have been an elusive field for me. Mr. Chesson explains how to use them well in this course. I have more confidence in my ability to leverage Publisher Rocket to a greater capacity and see more results in my books.

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5 star rating

The best resource for serious marketing of books on Amazon

Herb Neu

I've used Dave's Publisher Rocket, tips and "how-to's" for a few years now and have always been delighted with the results. This latest three part series has answered a lot of burning questions.

I've used Dave's Publisher Rocket, tips and "how-to's" for a few years now and have always been delighted with the results. This latest three part series has answered a lot of burning questions.

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